What should a seed pitch deck include?
A seed pitch deck should cover: problem, solution, market size (bottom-up), business model, traction, competitive landscape, team, financial projections, and a clear ask with use of funds. Ten to twelve focused slides is the right length for most seed raises.
How much traction do I need for a seed deck?
More than most founders think, but less than they fear. Pre-revenue signals investors accept at seed include waitlists, letters of intent, pilot agreements, and customer interview evidence. Even a handful of paying customers at low MRR signals more than a perfect slide deck.
How is a seed deck different from a pre-seed deck?
A pre-seed deck lives almost entirely on founder insight and vision. A seed deck needs more proof — real user signals, a clearer ICP, and a believable go-to-market plan. The narrative arc shifts from 'why we see this' to 'here is what we have already learned.'
What financial projections should I include at seed?
Show a 3-year revenue model built bottom-up from your unit economics — not a percentage of the total addressable market. Include your key assumptions. Investors know early-stage projections are uncertain; what they want to see is that you understand your business model well enough to build a coherent model.